I AM COMPETITIVE INTELLIGENCE

 Competitive analysis refers to the process of identifying your competitors and analyzing their strategies. 

The goal is to gather as much intelligence as possible so that you can find out your competitor’s strengths and weaknesses in order to develop an effective go-to-market strategy to gain a competitive advantage.

 What is your competitor's strategy, and more importantly, how can you apply your findings to enhance strategic planning, and make smarter business decisions that’ll appeal to your target audience?

It’s important to pay particular attention to your competitor’s announcements and keep up-to-date with announcements relating to a product, partnership, merger, or acquisition. 

 Competitive intelligence is one of the most crucial pieces of data you can use to inform your strategy. Keeping a close eye on your competitors’ messages, offerings and tactics will keep you one step ahead, no matter what happens in the market.